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The Trump Trade Is Bleeding Out

The Ned Davis Research Trump Trade Index, a basket of a dozen ETFs tracking defense, homebuilding, and reshoring plays, has collapsed roughly 16% since May. The S&P 500 is 2.7% off its all-time high. The divergence tells you everything.

◆ The Signal

  • The Ned Davis Research Trump Trade Index has dropped roughly 16% since May after outperforming the S&P 500 for most of the year.
  • Rising energy costs from US-Iran tensions, persistent inflation, and tariff-driven supply-chain friction are the primary culprits.
  • Broad equities remain just 2.7% off all-time highs, meaning the pain is concentrated in policy-bet positions, not the wider market.
  • Capital is rotating out of the "Trump tailwind" thesis and into megacap tech and quality names. Next week's earnings (Amazon, Meta, Microsoft) will either confirm or break that rotation.

For the first five months of 2026, the trade was clean. Buy the basket of homebuilders, defense contractors, reshoring plays, and domestic energy names that stood to benefit from the current White House policy agenda. Ned Davis Research built an index to track exactly this: a dozen ETFs that capture the "Trump trade" thesis. Through May, it crushed the S&P 500. Then the thesis ran into the wall that policy-driven trades always eventually hit: the gap between what politicians promise and what physics, supply chains, and global events actually deliver.

Since May, the Trump Trade Index has collapsed roughly 16%. In the same period, the S&P 500 has barely budged, sitting just 2.7% from its all-time high. That divergence is the story. Broad markets are fine. The concentrated policy bet is not.

What Broke the Thesis

Three forces converged.

Energy costs spiked on Iran tensions. The US-Iran standoff, which escalated through late spring, pushed energy prices higher. That is a direct tax on homebuilders (input costs), manufacturers (operational costs), and reshoring candidates (the entire cost-advantage calculation for bringing production back to the US). The reshoring thesis depends on domestic production being competitive. When energy costs spike, that math gets harder.

Inflation refused to cooperate. The reshoring and domestic-manufacturing thesis also assumed that supply-side investment would eventually bring prices down. Instead, tariff-driven friction and higher input costs have kept inflation persistent. For rate-sensitive sectors like homebuilding, that means higher borrowing costs and weaker demand.

Tariffs created friction, not the boom. The new wave of tariffs was supposed to accelerate reshoring by making imports more expensive. In practice, it created supply-chain disruption and cost pass-throughs before any new domestic capacity could come online. The lag between "imports got expensive" and "domestic alternatives exist" is measured in years, not quarters. Markets do not wait.

"The spread between the Trump Trade Index and the S&P 500 is a real-time readout of how much the market still believes in the policy thesis. Right now, that number is collapsing."

Where Capital Is Going

The rotation is visible in the flows. Money leaving defense, homebuilders, and reshoring ETFs is moving primarily into two destinations: megacap tech (where earnings growth is real, not theoretical) and quality-factor names (companies with strong balance sheets and pricing power that can absorb tariff and inflation pressure).

This is not a broad market problem. It is a thesis-specific unwind. The S&P 500 near all-time highs tells you the market is not scared. It has simply stopped believing that policy tailwinds will flow to the places that were priced for them.

◆ The positioning question

Next week is the test. Amazon, Meta, and Microsoft all report earnings between Wednesday and Thursday, directly overlapping with the Fed's July meeting. If hyperscaler earnings confirm AI revenue growth and the Fed holds steady, megacap tech absorbs the rotation capital and the Trump Trade unwind accelerates. If big tech stumbles while the Fed goes hawkish, the 2.7% cushion from all-time highs disappears fast and the pain spreads beyond policy bets.

What This Means for Allocators

If you are positioned in defense, homebuilder, or reshoring plays on a White House policy tailwind thesis, the market is telling you that thesis has stalled. Not necessarily dead... policy can still shift, energy costs can normalize, and reshoring capacity will eventually come online. But the timing assumption embedded in these trades was wrong, and timing is what separates a thesis from a position.

The signal here is not "sell everything." It is "the spread between policy-bet trades and broad equities is a real-time conviction meter, and conviction is draining." Watch the spread next week against megacap earnings. If the divergence widens further, the rotation has legs. If it compresses, the thesis may be finding a floor.

Either way, position sizing in policy-correlated trades should reflect the new information: the trade that worked from January through May is not the trade that is working now.

◆ Sources

  1. Bloomberg / Fortune, "Trump Trade Index collapses as Iran tensions, inflation, and tariffs reverse earlier gains," July 25, 2026.
  2. Ned Davis Research, Trump Trade Index methodology and ETF basket composition.